Show Notes
Welcome to the Art of Value Whispering podcast
Today, I'm speaking to Janene Liston, a.k.a. The Pricing Lady, about the truth behind setting fair prices, and the best pricing strategies for small business owners.
Finding the right way to price your service is a challenge for many business owners. You want to earn a profit, but you want to be fair too. However, as Janene points out, we don't always have a clear understanding of what 'fair' means. In this episode, Janene explains where to start thinking about pricing, so you can create the right strategy for your business, now and into the future.
Join us to discover the best pricing strategies for small business owners, that will have you pricing your services fairly and confidently.
"When finding a fair price, remember to consider what is fair for you. If your team and suppliers get paid, but you don't, that's not fair" - Janene Liston
In this Week's Episode...
In this episode, you will learn:
- When to start considering the price of your offers
- What it means to price fairly
- How to adjust your pricing without losing existing customers
- The four reasons why people struggle with pricing
- Why low pricing is rarely a good strategy for small businesses, and crucially
- Where to start to get your pricing strategy right.
"Don't assume a lower price will make you more profitable. It very rarely happens in small businesses. Instead, play with the price/value balance. Consider increasing the value before offering discounts" - Janene Liston
About Janene Liston
Janene is a highly trusted Pricing Consultant & Business Strategist, working with small businesses, startups and entrepreneurs across industries and the globe.
She’s a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with more than 25 years experience helping businesses improve profits through better pricing. During her corporate years, she led pricing transformation projects and pricing teams in large multinationals. While recovering from a burn out, she decided it was time to use her expertise to serve small businesses and startups. She believes small businesses can benefit greatly from improving how they do pricing.
Her mission is to help small businesses, startups and entrepreneurs build the right pricing strategies, effectively implement those strategies and be more sustainably profitable as a result. Her approach is practical based on many years of experience. Watch out her passion for pricing is contagious. 60% of small businesses are either barely breaking even or operating at a loss. Pricing is either helping or hurting your business. What’s it doing in your business?
Access Janene's Free Pricing Resources here >
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About Melitta
Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast, and an in-demand speaker appearing on stages and screens internationally, including the prestigious TEDx stage.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta's story here.
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6 Steps to More Dream Clients
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6 Steps to More Dream Clients
Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!
Get your playbook Now!