As an introvert, who grew up labelled 'the Shy Girl', sales was never something I felt I was good at.

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So I was really surprised when I accidentally started a business selling natural skincare products, to find I was quite good at it.

I say I started the business accidentally, because all I did to get started was tell a few people how excited I was to try out the products. They quickly got excited too and asked if I could order products for them too.

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Before I knew it, I had an order for £2,000 worth of products (the average price of the which was £20), and a new business toboot!

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The trouble is, after that initial order, I had to then keep selling - but this time I was conscious of the task ahead - speaking to strangers - and I started to question myself.

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Could I - a 'shy girl' who even dreaded regular networking - really succeed at sales?

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Clients come from Conversations

Taking a step back, I realised that my initial success came from having simple conversations where I shared my love for the product, instead of trying to be pushy. So I continued with that strategy, and had a lot of success.

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At sales fairs, I started conversations - taking time to understand the needs of the other person first, before sharing a story and some relevant facts about the products I felt would be just right. And it worked.

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After working with a sales mentor for a few months, I was able to raise my game with some more structure and key phrases that helped me better serve my clients through my sales conversations and my business continued to grow.

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Sales soon feel natural and fun and many of my clients even became good friends.

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Since moving into business coaching several years ago, I continued to see the power of a well constructed sales conversation. And when your sales conversations feel enjoyable to you, they feel enjoyable for your future clients too!

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Many my Value Whispering Blueprint clients have been able to use my sales methods to have better conversations and work with more of their dream clients too, like Sarah...
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Sales conversations become natural and enjoyable once you can articulate your true value and weave this naturally into the discussion and your stories.

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Loving Sales start with Articulating your True Value

When Sarah first came to me, she had a problem. She had leads, but her low closure rate and frequent discounting was causing her to dislike sales calls. It also meant that while she was able to pay her two employees, she struggled to pay herself.

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On our first call, she realised that her issue wasn't with her clients not understanding her value. It was that she wasn't communicating it!

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She had expected that when she talked about her skills, experience and services, that the value her clients would receive would be obvious to them. But it wasn't.

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I helped her see that she needed to break down her value into bite-size chunks and use simple stories to convey this in ways that felt natural and engaged her prospects. She could then focus on showing her clients exactly how their businesses and profits would transform after working with her. She embraced this and within weeks, everything changed.

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Her conversations became easy and enjoyable, and now her prospects could quickly understand how awesome her offers were, she was able to stop offering discounts. And she was able to pay herself as well as her team.

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I'll never forget how nervous she was before her first sales 'conversation', or the message she sent me afterwards:

"That was AMAZING, I loved it! I can't believe I'm saying this, but I'm actually looking forward to my next sales conversation!"

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When you can communicate the impact of what you do and have natural conversations that sell through service, you can fall in love sales and enjoy working with more clients who value what you do.

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Accelerate Your Sales Success

Sales success doesn't just hinge on having a great conversation. It depends on the way you weave your value through your entire client journey. This is the key to attracting the right clients and having natural feeling sales conversations.

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Within the Value Whispering Blueprint programme, you'll work on every aspect of your client's sales journey, so you naturally stand out, attract more dream clients, and feel confident through your sales conversations and beyond.

Learn more about the Value Whispering Blueprint here.

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You May Also Enjoy…

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The Best Small Business Sales Advice from Leading Experts

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