When I first met Monica, she didn’t see herself as a ‘business owner’, despite her steadily growing her client list.
Her clients consistently told her just how valuable they found her lessons. But close to a year in, she was overwhelmed and struggling to make ends meet. Self-doubt and imposter-syndrome were making the lure of returning to a ‘real job’ tempting.
In our first conversation, three things quickly became clear:
1) Monica’s lack of a signature system meant she was working too hard for each client.
2) Treating all clients equally meant she was undercharging drastically.
3) Her self-doubt was keeping her stuck.
Once Monica understood the true value of her services, she was able to create more appropriate offers and pricing for her niche.
She also discovered a new high-paying niche that was looking for her skills, and created a perfect offer for this group of clients that was quickly snapped up.
Understanding her True Value and having a clear approach that allowed her to bring this to each client in a structured way, saving her time and increasing her confidence.
Overall, she felt happy that she could serve her clients powerfully at each price point, contribute to the household expenses, and have time for her other passions: sport and art.
"When I started my business as an online English teacher, I had no plan and no clue what I was doing! I didn’t consider myself as a business owner and didn’t think that business coaching would actually be for someone like me.
"However, I joined Dream Clients Blueprint programme from a suggestion of a friend and it changed the course of my business.
"The most amazing achievement is the shift in mindset: realizing I am worthy and capable of success.
"Secondly, my profits have more than doubled. The increase comes from raising my prices and offering different tiers and packages. I also understand my clients’ needs and wants better and can serve them in a more meaningful way.
"Melitta tailors the programme and her advice to the needs of each participant, even in a group setting. Her skills as a coach and mentor are remarkable.
"Without Dream Clients Blueprint, my business would still be stuck at the amateur stage and self-doubt would be standing in my way. Now I’m confident and successful and feel good about my business."
Monica Collier
American English with Monica